ISBN: 9783874398657
Seiten: 291
Von: Hannes von Döhren
Verlag: Verlag Hermann Schmidt Mainz
Jahr: 2014
Art: Hardcover
Inhalt: »On the streets you look at girls; I look at type.« This may be recipe for the success of internationally renowned type designer Hannes von Döhren. Bestselling types like Brandon can only be created on the basis of observation, enthusiasm and perseverance. Erik Spiekermann has the impression that there are more type designers in Berlin today than police officers. Not the best conditions for a designer to dare take that step into self-employment. Yet that is precisely what Hannes von Döhren did six years ago. He resolved to focus entirely on the design of fonts, to draw at least one letter every day and make type the epicentre of his life. His success proves he was right. Brandon was his first bestseller. Digital sales channels and a foundry facilitate marketing while the social media facilitate communications. Most of all, though, his success is based on passionate enthusiasm, dogged persistence, constant observation and a lively dialogue with experts; on cooperation rather than competition, on the love of type rather than numbers. In this way, Hannes von Döhren's dream came true; he now not only lives for his types, but from them. He presents his types of the past six years in this book: 16 bread-and-butter types, 15 display fonts, 31 families, 358 individual fonts. He discloses his secrets of success and how to deal with spray fonts. Erik Spiekermann, Jan Middendorp and Livius Dietzel add fascinating essays to the book and in the back, the proud HvD Font Book owner will find the key to success: Five HvD fonts for free!
Sammlung: Rutherford Collection
